HSBC has joined the Hidden Disabilities Sunflower network in the UAE to provide assistance to staff and customers who may require extra patience or support due to an invisible disability. The Sunflower program is recognised worldwide, and with this launch, HSBC reaffirms its dedication to creating an inclusive and supportive environment for people with hidden disabilities.

The Hidden Disabilities Sunflower is an internationally recognised symbol that represents individuals with non-visible disabilities. It is a discreet way for those who wear Sunflower-branded items, such as lanyards, to indicate that they may require additional support, help, or a little extra time in various public settings. The main goal is to promote understanding and sensitivity in the community, thus creating an inclusive society that is attentive to those who live with non-visible disabilities. The Sunflower aims to increase awareness, creating environments for people with hidden disabilities.

People of Determination can pick up Sunflower lanyards in all HSBC branches as well as at their CSUs (customer service units) in the shopping malls across the UAE.