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For businesses & charities

Become a Sunflower Business Member

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Get your business involved

Join the global Sunflower network today

  • Training & webinars

  • Create an inclusive workplace

  • Member discounts

  • plus much more

As a member of the Hidden Disabilities Sunflower program, your company can positively impact your workplace, stores, and venues for individuals with non-visible disabilities. Being a Sunflower Member can benefit your company in several ways.

It could help you to:

Diversity and Inclusion

Support your diversity and inclusion objectives

The Hidden Disabilities Sunflower program aims to extend diversity and inclusion initiatives and foster a culture where employees and customers feel safe wearing the Sunflower to indicate they have a non-visible disability, condition, or chronic illness. It also encourages open discussions about disability.

Customer Loyalty

Increase customer loyalty

By joining the Sunflower program, companies can identify and address the needs of these customers and employees, improving their experience. This approach helps build loyalty, as people feel acknowledged and supported in a society that often overlooks their individual needs.

Employee Well-being

Enhance employee well-being and productivity

The Sunflower program can help attract, retain, and support a diverse workforce where employees with non-visible disabilities feel valued and acknowledged without disclosing their disabilities. This can boost job satisfaction, increase productivity, and lower absenteeism and turnover costs.

Social Responsibility

Strengthen your reputation as a socially responsible brand

Join the Sunflower and make a difference today

Why join?

When your business joins Hidden Disabilities Sunflower, you tap into solutions to shape your support of customers and colleagues living with hidden disabilities. You gain access to free information, inclusion tips, media assets, and exclusive activities, including:

  • A wealth of information and advice to help you on your Sunflower journey
  • Inclusion tips about non-visible disabilities
  • Regular newsletters
  • Member discounts
  • Exclusive events like webinars on key non-visible disability topics

What happens when you join



Become a Sunflower Member in six easy steps

  1. Create a business account
  2. Choose and purchase a Sunflower membership
  3. Schedule an onboarding call with our dedicated support team*
  4. Train at least 80% of your workforce using our Sunflower training videos
  5. Choose and purchase Sunflower wearer and ally products
  6. Launch your business as Sunflower-friendly

* Subject to Sunflower Membership level.