Our Sunflower team

"I have a genuine desire to ensure that the wearers of the Sunflower receive the patience, care and understanding they may need throughout their day, by whoever they meet, wherever they may travel."

CEO Paul White, was part of the original team that founded the Sunflower back in 2016 and is passionate about raising awareness of the Sunflower on a global level. 

Previously, Paul was Managing Director of Tabbers Green, a printing and related services business based in the UK.

"Little things like an offer of help when you need it can make a huge difference and start to help break down obstacles to being able to pursue your dreams."

Chief Brand Officer Annette Cmela, is responsible for creating and accelerating the Sunflower's marketing strategy and brand recognition across the globe. She is focused on driving the company's vision of improving accessibility for people with non-apparent disabilities using the Sunflower. Annette believes that the world we live in should be accessible to everyone so that we can all fully participate and contribute without social, virtual, or environmental barriers. 

Prior to this, Annette served as Global Head of Brand and Design at Canaccord Genuity, a global financial services company.

"Having a non-visible disability dramatically affects how people perform in everyday life and the nature of the disability makes it difficult for other people to recognise them."

Business Development Director Ruth Rabét, raises awareness among businesses and other organisations throughout the UK. Ruth is also responsible for the growing network of global airports that have adopted the Sunflower.

Prior to this, Ruth spent 35 years working in Aviation holding various roles in Airline Operations. Her final 5 years were spent managing the Assistance Team at Gatwick Airport, a role that would see her play an integral part in creating the Hidden Disabilities Sunflower."