Our vision is a world where no one is left out or overlooked. Where people with non-apparent disabilities are recognized, respected, and fully included in all areas of life. Where environments are supportive, accessible, and inclusive. 

Our company creates positive change by enabling individuals with non-apparent disabilities, conditions, and chronic illnesses to use the Sunflower symbol to indicate they may need additional support, understanding, or time. 

Our purpose

To transform everyday interactions for people with non-apparent disabilities.

Our values

The Sunflower is a powerful symbol of empowerment, respect and inclusion for individuals with non-apparent disabilities. We believe everyone deserves to navigate the world with dignity, respect, and support, regardless of whether their disabilities are visible to others.

Empowerment

We empower individuals.

  • For those with non-apparent disabilities, the Sunflower enables them to navigate their environments confidently, choosing what they share or don't share about their non-apparent disabilities, conditions, or chronic illnesses.
  • For those in Sunflower-friendly businesses, the Sunflower equips them with the knowledge and confidence to talk about disability and respectfully and non-intrusively support their colleagues and customers with non-apparent disabilities

Respect

We promote respect in every interaction we undertake

  • This respect extends to honouring how individuals with non-apparent disabilities choose to navigate the world, acknowledging their unique experiences, and respecting their privacy
  • We advocate for creating accessible and inclusive environments, ensuring that public spaces are welcoming. Respect, for us, means recognising and valuing each person’s choices, experiences, and rights

Inclusion

This is the cornerstone of the Sunflower.

  • We celebrate diversity and strive to create environments where everyone—regardless of visible or non-apparent disabilities—feels welcomed, valued, and supported
  • Inclusion goes beyond accessibility; it ensures that everyone can participate in all aspects of life