Encouraging businesses to be Sunflower-friendly
The Sunflower is a discreet sign that someone has a non-apparent disability and may need additional support, time, space, or understanding. Many businesses may not yet be aware of the Sunflower, and a simple, friendly message can help create more welcoming and inclusive environments.
Three easy ways to reach out
- Send a short message: Ideal for social media DMs, WhatsApp, or website contact forms
- Send an email: Use the example email and update the highlighted placeholders before sending
- Send a PDF letter: Download and send it by email or post. Personalise only if you want to
Don't forget to change the text in orange before you send the message.
Templates you can use
Ready-to-send messages for businesses
Short version (for quick messages)
Hi [Business Name], I wanted to ask if you’re aware of the Hidden Disabilities Sunflower. It’s a discreet, globally recognized way for people with non-apparent disabilities to indicate they may need a little extra time, space, or understanding. I’d love to see you become Sunflower-friendly and help make your business welcoming and inclusive for everyone. > Click here to find out how to join:
Longer version
Hi [Business Name],
I’m getting in touch to encourage you to consider becoming Sunflower-friendly. The Hidden Disabilities Sunflower is worn by people with non-apparent disabilities to discreetly signal they may need additional support, time, space, or understanding.
Simple, supportive actions can make a big difference, such as taking a calm approach, offering clear directions, allowing extra time at busy points, or helping someone find a quieter space if they feel overwhelmed.
Thank you for considering how the Sunflower can support customers and staff with more confident, inclusive interactions. > Click here to find out how to join:
Ready-to-send email for businesses
Email subject: Creating a more inclusive experience for customers with non-apparent disabilities
Dear [Business Name] team,
I am writing to encourage you to consider becoming part of the Hidden Disabilities Sunflower network.
The Hidden Disabilities Sunflower is a discreet sign that someone has a non-apparent disability and may need additional support, time, space, or understanding. Recognising the Sunflower can help make everyday interactions smoother and more inclusive for customers.
Sunflower-friendly support can be simple, such as:
- Using a calm and patient approach
- Offering clear directions or information when needed
- Allowing extra time at busy points such as queues, checkouts, or entrances
- Helping someone find a quieter space if they feel overwhelmed
Becoming Sunflower-friendly helps customers feel safe, understood, and more confident using your services, while also supporting staff to respond consistently and with confidence.
Click here to find out how to join:Thank you for your time and consideration.
Kind regards,
A customer or advocate
Ready-to-send PDF letter for a business
- The PDF is ready to send as-is
- You can print it or attach it to an email
- Optional: add your name or contact details at the bottom