Your guide to the Sunflower
The Sunflower is a simple way for you to voluntarily share that you have a non-visible disability or condition. By wearing the Sunflower, you can discreetly let our staff know that you might need a little extra support, understanding, or time during your visit.
We believe football is for everyone. By joining the Sunflower, we're making a commitment to our fans to create a more inclusive and welcoming matchday experience for those with non-visible disabilities. Our staff are trained to recognise the Sunflower and to provide help and support when needed.
Wearing the Sunflower can help make your matchday less stressful. Our trained staff, from stewards and ticketing to retail and medical teams, will know you might need extra support. This could mean giving you clear, patient directions, helping you find a quiet space, allowing more time at a service point, or simply understanding that you may need a moment in a busy environment.
No, not at all. You do not need to provide any proof of your disability to wear a Sunflower product or ask for support. Your privacy is important to us.
Our staff are here to help. For instance:
- Providing clear verbal directions
- Assisting with access to lifts or accessible routes
- Helping you find a quiet area if you feel overwhelmed
- Giving you more time and patience during transactions or security checks
- Answering any questions you have to make your visit smoother
Just let them know what support you need.
Lanyards are available for free at Sunflower Member stadiums, just ask at the supporter services or ticket office. If you’re looking for a broader range of products, you can purchase them from the HD Sunflower website.
The Sunflower lanyard is a discreet way to let staff know you may need extra support, but it does not guarantee accessible seating. We recommend contacting our supporter services before the match to reserve a suitable seat, as spaces can fill up quickly.
Wearing a Sunflower lanyard does not allow you to skip queues. However, if waiting in line is difficult for you and you need extra support, please let a member of staff know. Our team will do their best to assist and make your matchday experience as comfortable as possible. Please note that the Sunflower does not guarantee access to priority lines.
Yes, it is! The Sunflower is a globally recognised symbol. It is supported by a wide range of businesses and organisations, including other sports venues, supermarkets, airports, and public transport, so that you can wear it with confidence in many different places.
Your safety and comfort matter. If you need urgent help at any time, please approach the nearest steward, member of staff, or go to the designated assistance points around the stadium. Our teams are trained to listen, respond promptly, and get you the support you need.
Absolutely. The Sunflower is for anyone who may need a bit of extra help from time to time, not just for people who need support all the time. Whether it's every matchday or just now and then, you are welcome to wear the Sunflower whenever you feel it could make your experience easier.
We know privacy matters. The Sunflower is designed to be a discreet way to show that you may need extra support. It’s recognised by staff and trained team members, but you choose when and how you wear it.
The Sunflower signals to staff that you might need support, but it doesn’t guarantee specific help every time. Our teams will do their best to assist you, but there may be times when certain accommodations aren't possible. It's important to use the Sunflower as a way to ask for help, while also keeping realistic expectations about what support is available.
Wearing the Sunflower doesn’t reserve an accessible seat. If you know you’ll need accessible seating, it's best to book ahead as spaces are limited and can fill up quickly. If you arrive without booking, our staff will try to help, but a suitable seat isn't always guaranteed.
Definitely! The Hidden Disabilities Sunflower is recognised well beyond our stadium. From concerts to other sports events, and even travel hubs like airports, you can use your Sunflower lanyard in many other places where extra support might make a difference.
We always want to improve our matchday experience and welcome your thoughts. You can share feedback by contacting our supporter services team, either in person at the stadium, by phone, or via email. All feedback is taken seriously and helps us continue to make positive changes.