B2B Matchday
Congratulations on becoming a Sunflower member! Your first step is to take the Sunflower pledge — a powerful commitment to making a difference for individuals with non-visible disabilities.
The Sunflower supports anyone with a non-visible disability, from autism and chronic pain to hearing loss and anxiety. This includes fans, players, staff, volunteers, and visitors who may need extra support, understanding, or time.
Implementation is straightforward. Once you become a member, you'll receive your starter pack and support resources immediately. Most venues see positive results within weeks of launch.
Our comprehensive training suite includes videos and resources designed specifically for stadium environments. Training covers recognising the Sunflower, understanding non-visible disabilities, and providing confident, appropriate support.
Members report increased guest satisfaction, reduced complaints, improved staff confidence, and enhanced reputation within their communities. We provide guidance on tracking these improvements.