Maddie and her Sunflower Extra card
Watch how Maddie uses her Sunflower Extra card to make travelling easier, from airport to hotel.
Meet Maddie
Maddie has a non-visible disability. Sometimes speaking to new people and asking for help is hard. Maddie uses a Sunflower Extra card so she doesn’t have to explain everything out loud.
As Maddie says:
“Sometimes speaking to people and asking for help is a real barrier.”
What is Sunflower Extra?
Sunflower Extra is a digital personalised card.
Unlike the standard Sunflower card, which has a short printed
message, Sunflower Extra opens a personal digital page when tapped with a phone.
That page can include:
What support looks like for you
Things that may be difficult
How people can help
You control what it says. You can update it at any time.
“I could share exactly what I needed to share, just by tapping my phone.”
How Maddie uses Sunflower Extra when travelling
From the moment Maddie arrived at Heathrow, she saw the Sunflower symbol. That gave her confidence. When she needed support, Maddie tapped her Sunflower Extra card so staff could read her personal page.
No explaining.
No repeating herself
No pressure
“It removes the extra steps I go through in my head every time I speak to someone I don’t know.”
Small moments of understanding make a big difference
“My whole journey was made really positive because I had my Sunflower Extra card.”
Sunflower Extra helps people feel:
More independent
More comfortable in busy places
More confident
For individuals
Sunflower Extra gives you:
A personal digital support page
Control over what you share
A discreet way to communicate
The ability to update your page anytime
You don’t have to explain everything, every time.
“I didn’t realise how much I needed a Sunflower Extra card until I had a Sunflower Extra card.”
For companies
Sunflower Extra helps your teams:
Understand support needs quickly
Offer better, more confident support
Reduce misunderstandings
Create calmer interactions
When staff can read clear guidance, they can respond with confidence. This leads to:
Better customer experiences
Shorter interactions
Happier customers and staff