Your guide to announcing the Sunflower on social media

This guide will help your stadium or football club confidently announce your participation in the Hidden Disabilities Sunflower on social media in a way that reflects your brand, your supporters, and your commitment to inclusion.

Introducing the Sunflower at your stadium helps raise awareness of non-visible disabilities and reinforces a clear message: football is for everyone. It demonstrates your commitment to delivering an inclusive and accessible matchday and event-day experience for supporters, visitors, colleagues, and the wider community. This guide provides key messages, hashtags, and example content to help you communicate clearly and confidently.

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1. Branding guidance

Media assets, brand guidance, and visual identity resources are available within your account. You must be logged in to access the materials relevant to your club or stadium. You can also locate resources at any time using the main navigation menu.

• Make your club branding the primary focus
  Your social media visuals should primarily reflect your club or stadium identity, with Sunflower branding used as a supporting element.
• Follow 70/30 guidance
  Aim for approximately 70% club branding and 30% Sunflower branding so the message remains clearly associated with your organisation.
  
  

  Media and brand assets

 

• Use your own photography wherever possible
  Authentic images of your stewards, fan services teams, hospitality staff, and stadium spaces help supporters connect your Sunflower participation to the matchday environment.
• Show the Sunflower within your stadium environment
  Include the Sunflower lanyard, card, pin, or symbol naturally within turnstiles, fan zones, hospitality areas, ticket offices, and customer service points.

 

Review brand guide   Download the summary

 

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2. Announcing your participation

• Clearly share your participation
  Announce that your club or stadium has joined the global Hidden Disabilities Sunflower network and is committed to supporting fans and visitors with non-visible disabilities.
• Explain what the Sunflower represents
  The Sunflower is a voluntary symbol that people with non-visible disabilities can choose to wear to indicate they may need additional support, understanding, or more time.
• Reinforce that wearing the Sunflower is voluntary
  Wearing the Sunflower is always a personal choice. It enables supporters to share their needs in a way that feels comfortable to them.
• Highlight your matchday team’s readiness
  Confirm that stewards, fan services teams, and stadium staff are trained to recognise the Sunflower and respond with patience and professionalism.
• Emphasise your inclusion commitment
  Reinforce that your participation reflects your belief that football is for everyone and that your stadium should feel welcoming and accessible to all.
• Ensure your content is accessible
  Add alt text to images, use clear visuals, and include captions on videos so your message reaches as many supporters as possible.
• Include a clear call to action
  Link to your accessibility page or explain where supporters can collect a Sunflower lanyard on matchdays or event days.

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3. Hashtags and tagging

Official accounts

https://www.facebook.com/hiddendisabilitiessunflower

https://x.com/sunflwrlanyards

https://www.instagram.com/sunflowerlanyardscheme

https://uk.linkedin.com/company/hidden-disabilities

Recommended hashtags

• #HiddenDisabilitiesSunflower
• #SunflowerLanyard
• #FootballForEveryone
• #Accessibility
• #Inclusion
• #DisabilityInclusion
• #HiddenDisabilities

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4. Example social media posts

Adapt these to reflect your club’s voice, branding, and stadium environment. Wherever possible, use your own photography.

LinkedIn example

 

Instagram example

 

X example

 

Matchday fixture post

 

Lanyard collection post

 

Steward training example

 

Community message example

 

Post-launch reinforcement example

 

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