Your guide to announcing the Sunflower on social media

This guide will help you confidently announce your participation in the Hidden Disabilities Sunflower on social media in a way that reflects your organisation’s brand and commitment to inclusion

Sharing your adoption of the Sunflower helps raise awareness of non-visible disabilities and shows your commitment to creating an inclusive and accessible environment for your customers, passengers, colleagues, and community This guide provides key messages, hashtags, and example content to help you communicate clearly and effectively

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1. Branding guidance

Media assets, brand guidance, and visual identity resources are available within your account You must be logged in to access the items relevant to your organisation You can also locate resources at any time using the main navigation menu

• Make your organisation’s branding the primary focus
  Your social media visuals should primarily reflect your organisation’s identity, with Hidden Disabilities Sunflower branding used as a supporting element


• Follow 70/30 guidance
  Aim for approximately 70% your organisation’s brand and 30% Sunflower branding to ensure your message is clearly associated with your organisation
  
  

  Media and brand assets



• Use your own photography wherever possible
  Authentic images of your staff, locations, and environments help your audience connect your participation in the Sunflower programme with your organisation


• Show the Sunflower within your environment
  Include the Sunflower lanyard, card, pin, or symbol naturally within your workplace, customer areas, or team interactions

Review brand guide Download the summary

 

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2. Announcing your participation

• Clearly share your participation
  Announce that your organisation has joined the global Sunflower network and is committed to supporting people with non-visible disabilities
• Explain what the Sunflower represents
  The Sunflower is a voluntary symbol that people with non-visible disabilities can choose to wear to indicate they may need extra support, understanding, or more time
• Reinforce that wearing the Sunflower is voluntary
  Wearing the Sunflower is always a personal choice and enables individuals to share their needs in a way that feels comfortable to them
• Highlight your team’s readiness to support
  Let your audience know that your staff are trained to recognise the Sunflower and are ready to offer support, understanding, and patience when needed
• Ensure your content is accessible
  Add alt text to images, use clear visuals, and include captions on videos so your content can be understood by as many people as possible
• Include a clear call to action
  Link to your accessibility page or provide information on where people can learn more about your participation
• Use supportive and positive language
  Focus on inclusion, support, and accessibility and avoid language that suggests obligation or requirement

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3. Hashtags and tagging

Official accounts

Our social media handles are:

https://www.facebook.com/hiddendisabilitiessunflower

https://x.com/sunflwrlanyards

https://www.instagram.com/sunflowerlanyardscheme

https://uk.linkedin.com/company/hidden-disabilities

YouTube

 

Recommended hashtags

• #HiddenDisabilitiesSunflower
• #SunflowerLanyard
• #BeSeenWithSunflower
• #MakingTheInvisibleVisible
• #WearTheSunflower
• #Accessibility
• #Inclusion
• #DisabilityInclusion
• #DisabilityAwareness
• #DiversityAndInclusion
• #HiddenDisabilities
• #InvisibleDisabilities

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4. Example social media posts

The following examples show how you can announce your membership of in the Hidden Disabilities Sunflower on different social media platforms, Adapt these to reflect your organisation’s voice, branding, and environment wherever possible, use your own photography

LinkedIn example

 

Instagram example

 

X example

 

Facebook example

 

Staff training example

 

Customer support example

 

Location announcement example

 

Workplace inclusion example

 

Awareness example

 

Short announcement example

 

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5. After your announcement

• Respond to engagement
  Monitor comments and messages and respond clearly and respectfully
• Keep awareness visible
  Continue sharing reminders and incorporating the Sunflower into your communications
• Share ongoing updates and stories
  Continue posting about your participation and share examples of how your organisation supports people wearing the Sunflower
• Maintain clear information
  Ensure your website or information pages remain accurate and accessible

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