Give your customers and colleagues the confidence to ask for support, instantly and discreetly.

Not all disabilities are visible, and recognising when a customer or colleague may need extra support isn’t always easy. 

Sunflower Extra is a new discreet, personalised way for your customers and colleagues to instantly communicate extra information about the support they may need.  

With a simple tap of a phone, Sunflower Extra instantly opens a personalised support page, helping your team understand how to assist Sunflower wearers without the need for lengthy explanations. 

 

How it works

  • Carry the card: customers present their Sunflower Extra card, just like the traditional Sunflower card
  • Tap to connect: a simple tap on an NFC-enabled phone opens their personalised support page
  • View your page: their digital profile provides clear, instant information on how best to support them

Why your business should understand Sunflower Extra

Understanding Sunflower Extra is crucial for businesses striving to stay competitive and relevant in their respective industries. Sunflower Extra offers innovative solutions that streamline processes, enhance customer experiences, and boost operational efficiency.

  • Enhance customer experience - provide a smoother, more inclusive experience for customers and colleagues with non-visible disabilities
  • Improve staff confidence - reduce uncertainty by giving your team the information they need to assist each individual using Sunfloower Extra as they want to be supported
  • Lead in inclusivity - be part of a recognised global movement for non-visible disability inclusion
  • Boost brand reputation - demonstrate a commitment to innovation and align your business with accessibility and social responsibility initiatives

Become a sunflower-friendly business

Who is Sunflower Extra for? 

Sunflower Extra is perfect for businesses and organisations looking to support individuals with non-visible disabilities, including: 

  • Retailers and supermarkets: make shopping more accessible. 
  • Airports and transport: improve travel experiences. 
  • Hospitals and healthcare providers: support patients and visitors. 
  • Entertainment and events venues: ensure inclusive experiences. 
  • Hotels and hospitality: help guests feel welcome. 
  • Workplaces and employers: create an accessible environment for employees. 

Join our network

Why it matters

There are over 1.3 billion disabled people worldwide, and it’s estimated that up to 80% of them have a disability that is not immediately apparent to others. This can affect how people access and enjoy spaces around them. True inclusivity means making changes that help everyone feel they belong, and Sunflower Extra is designed to do just that.

FAQs

FAQs
How do staff use Sunflower Extra?

  1. A Sunflower wearer presents their Sunflower Extra card
  2. The Sunflower wearer taps the card on their phone or one of your team's mobile device
  3. The digital profile page appears, showing the support they may need and any additional information they have chosen to share
  4. Staff can assist the Sunflower wearer easily, using the guidance they ahve provided   

Do we need to download an app?

No app is needed, Sunflower Extra works instantly with most modern smartphones.

Can we scan the card instead of tapping it?

Yes, if a phone isn’t NFC-enabled, the card also features a QR code that can be scanned with a smartphone camera.

Can Sunflower Extra users edit or hide their information?

Yes. Sunflower Extra users control what they share and can update or hide their details at any time.

Is Sunflower Extra GDPR compliant?

Yes. Customers are in full control of the information they present on the card and we have applied additional controls to protect their data.

For instance, the information in the card will not be stored on your systems. If you navigate away from the page after 5 minutes, the content will no longer be accessible to you (unless you rescan the card), and the page contents cannot be shared from one device to another. 

You remain responsible for appropriately handling any data you obtain when scanning a card, as you would be if the wearer gave you the information via any other medium.

How do we let everyone know we support Sunflower Extra?

Sunflower members can easily add their location to our Sunflower Map, allowing the Sunflower community to better assess whether they will be supported when visiting certain places. Members can also can showcase their commitment to inclusivity by displaying a Sunflower at their entrance, on their website, or at customer service points. Additionally, we offer a variety of social media and marketing resources to help these businesses spread the word and promote a more supportive and welcoming environment for everyone.

How do we get involved?

Simply sign up to become a Sunflower-friendly business. We’ll provide guidance and resources to help you implement Sunflower Extra in your workplace.

What should I do if I lose my Sunflower Extra card?

If you’ve lost your Sunflower Extra card, here’s what you should do:

  1. Freeze your card
    • Log in to your Personal Sunflower account and click the dark pink button to freeze your card
    • If you have more than one card, you can choose to freeze all your cards or just the one that is lost
    • If you can’t access your account, contact our Customer Service immediately to report the lost card. You can get in touch by clicking the “Contact Us” button at the top of our website, or find the details in any official correspondence you’ve received

  2. Order a replacement
    • Once you’ve reported the loss, request a replacement card. We may need to verify your identity, so please have your account details, ID, or other relevant information ready
    • A replacement card costs £10 and will be sent to you within five working days.

Ready to support individuals with non-visible disabilities?

Join thousands of organisations worldwide in supporting people with non-visible disabilities.

Empower your customers and colleagues. Make your workplace a space where everyone feels seen, supported, and valued.

 

Get started today

Join us in making the invisible visible.