Bring the Sunflower to life for your fans and community
Explore practical ways to launch the Sunflower at your club or stadium, tailored to your matchday operations, venue size, and community engagement goals.
Each idea includes Quick, Scaled-up, and Best-in-class options so you can choose the right level for your team and resources.
Make the Sunflower visible in your stadium
Ensure fans, visitors and partners recognise the Sunflower and understand what it means.
Quick: Display posters at entrances, ticket offices and hospitality areas. Equip trained staff with badges.
Scaled-up: Add messaging to big screens, digital signage and pre-match announcements.
Best-in-class: Create a dedicated Sunflower activation zone or interactive space on matchday.
Host a launch moment
Mark your commitment publicly and confidently.
Quick: Distribute lanyards at a staffed help point on launch day.
Scaled-up: Invite local disability groups to attend and share experiences.
Best-in-class: Combine with press coverage, community partners and a matchday announcement.
Engage your fans
Create meaningful ways for your community to connect with inclusion.
Quick: Share a short explainer video on screens and social media.
Scaled-up: Run awareness activities or a Quiet Hour session.
Best-in-class: Co-create community artwork or storytelling initiatives with local partners.
Extend awareness beyond matchday
Keep the Sunflower visible across your digital channels.
Quick: Post a single announcement explaining what the Sunflower means at your club.
Scaled-up: Share fan stories and interactive content.
Best-in-class: Deliver a coordinated multi-platform campaign across season milestones.
Ready to launch?
Start with two or three actions that align with your matchday operations and club culture.
- Align internal teams
- Embed inclusion into everyday fan experience