Launch ideas

Make the Sunflower visible in your customer spaces

Help your customers notice the Sunflower, understand what it means, and spark conversations.

Quick​: Display posters, leaflets, or counter signage; create mini sunflower displays; equip your staff with badges or pins 

Scaled-up​: Add Sunflower branding to screens, online portals, and checkouts; play a short explainer video in customer areas

Best-in-class​: ​Create an interactive Sunflower display or themed area where your customers can engage, take photos, or leave comments about why the Sunflower is important to them

Launch event

Make your Sunflower launch public and memorable for your customers.

Quick​: Host a Launch Day with lanyard or pin distribution and a small interactive activity (e.g., a colouring wall)

Scaled-up​: Add storytelling sessions featuring your customers, involve local disability groups and offer Sunflower-themed refreshments, such as cookies or cupcakes

Best-in-class​: ​Host a full-scale, high-impact launch with press coverage, panel discussions, and a topical tie-in relevant to your location to amplify engagement and media attention

Hand out Sunflower lanyards or set up a Sunflower stand

Give customers a tangible way to connect with the Sunflower.

Quick​: Place a basket of Sunflower lanyards in reception or service desks, only distributed by Sunflower-trained staff

Scaled-up​: Pop-up stand in high-traffic areas with posters, leaflets, and trained staff engaging with customers and invite local disability groups to share stories or help engage customers

Best-in-class​: ​ Host a “Sunflower Day” with interactive displays, giveaways, activities, and trained staff facilitating engagement and partner with local disability groups 

Customer engagement activities

Give your customers ways to connect with the Sunflower and what it represents.

Quick​: Set up a colouring mural or table activity; hand out sunflower seed packets

Scaled-up​: Create a Sunflower trail with posters, selfies, quizzes, and mini activities; optionally include a Quiet Hour

Best-in-class​: ​Full community art project spanning multiple walls co-created with local disability groups, schools, or artists

Create customer awareness experiences

A casual way to introduce the Sunflower and non-visible disabilities.​ It encourages openness and creates space for discussion.​

• Quick​: Show a short animation or explainer video in waiting areas, on your website, or social media
• Scaled-up​: Set up an interactive mini-exhibit or kiosk where customers can learn more
• Best-in-class​: Host a live event with guest speakers, storytelling, or roundtables where customers share experiences alongside trained staff

Engage customers online

Engage your customers online and extend awareness beyond your physical spaces.​

• Quick​: Share infographics or short videos explaining the Sunflower and post a single social media message about the Sunflower
• Scaled-up​: Polls, quizzes, or customer-submitted stories highlighting lived experiences
• Best-in-class​: Multi-platform campaign with storytelling, interactive visuals, and content co-created with local disability partners

Run customer-facing events

Bring the Sunflower to life in-person.​

• Quick​: Display Sunflower posters, banners, or seeds for customers to take 
• Scaled-up​: Pop-up table with awareness games, staff interaction, and small giveaways
• Best-in-class​: Full “Sunflower Day” with workshops, themed activities, charity tie-ins, and trained staff facilitating interactive experiences

Share customer stories and feedback

Show your customers the real impact of the Sunflower through stories.

• Quick​: Collect short quotes from customers via cards, forms, or online
• Scaled-up​: Film brief interviews or stories to share digitally or in-store
• Best-in-class​: Launch a mini docuseries or social campaign featuring customer stories and the difference made by trained staff

Tie the Sunflower to seasonal campaigns or events

Leverage awareness weeks, seasonal promotions, or national campaigns

• Quick​: Include Sunflower messaging during awareness weeks or seasonal campaigns
• Scaled-up​: Themed events in-store or online tied to national awareness months
• Best-in-class​: Large-scale multi-location or city-wide events, with interactive customer experiences led by Sunflower-trained staff and responsible lanyard distribution

Customer feedback & participation tools

Measure engagement and let customers contribute​

• Quick​: ​Feedback cards or QR codes at counters asking: “Have you noticed the Sunflower? How did it help?”
• Scaled-up​: Short online surveys or polls to gather customer input and stories​
• Best-in-class​: Create a customer advisory panel to guide initiatives, co-create content, and showcase impact stories

Run a creative campaign 

​Invite your team to creatively explore what inclusion means.​ It engages different departments and encourages personal connection

• Quick​: Ask: “What does the Sunflower mean to you?” and collect anonymous responses​
• Scaled-up​: Invite teams to submit designs, poems or digital content​
• Best-in-class​: Host a workplace-wide competition, with a judged showcase and Sunflower prize packs​. Co-create Sunflower pathways decorated with community artwork.

Other community engagement ideas

Keep the Sunflower visible and meaningful for your customers beyond the launch.

• Quick: Repeat simple visibility activities periodically
• Better: Run recurring workshops, trails, or pop-up events, including Quiet Hour sessions
• Best: Embed Sunflower practices into your ongoing customer experience culture; celebrate milestones, share stories online and in your locations, and host recurring Sunfloewer-friendly events

Ready to launch?

Start small or go big, just start.​​

• Pick 2 or 3 ideas to begin with​
• Use the resources in your Members Area​
• Involve your people and tailor it to your culture​

We’re here to support you every step of the way​