Launch ideas

Internal announcement

A clear message to your team that you’re proudly part of the Sunflower.​ It sets the tone from the top and helps staff understand what the Sunflower is and why it’s important.​

• Quick​: Send an email using our editable internal launch template​
• Scaled-up​: Announce on your intranet or Teams/Slack with links to upcoming webinars​
• Best-in-class​: Include a short video message from a leader, share staff stories, and host a live Q&A or town hall session​

Lanyard handout or Sunflower stand

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A moment to distribute Sunflower lanyards or create a simple awareness space.​ It creates visibility and offers a tactile connection to the programme.​

• Quick​: Set up a basket of lanyards in the break room or reception​
• Scaled-up​: Run a pop-up stand during lunch with printed posters and resources
• Best-in-class​: Host a fully branded “Sunflower Day” with giveaways, displays, and team drop-ins​

Lunch and learn or drop-in session

A casual way to introduce the Sunflower and hidden disabilities.​ It encourages openness and creates space for discussion.​

• Quick​: Play a recorded training video in a break or lunch session​
• Scaled-up​: Facilitate a group discussion with a team lead or internal Sunflower champion
• Best-in-class​: Bring in a guest speaker or host a roundtable with employees sharing lived experiences

Posters and visual cues

Reinforce the message with visual prompts in shared spaces.​ It keeps inclusion top of mind and normalises the presence of the Sunflower.​

• Quick​: Print and display posters in kitchens, toilets, and entry points​
• Scaled-up​: Add slides to digital screens and rotating intranet banners​
• Best-in-class​: Create a visual takeover: meeting room names, desktop wallpapers, and lift signage for a full week​

Meeting visibility tools

Subtle ways to embed inclusion in your day-to-day virtual work.​ It normalises support and shows visible allyship in every interaction.​

• Quick​: Encourage use of Sunflower email footers and Teams/Zoom backgrounds​ - available to download by logging to your Sunflower membership account 
• Scaled-up​: Add them to your official branding toolkit or onboarding packs​
• Best-in-class​: Run a “Sunflower Week” where all leaders switch their digital profiles and share why inclusion matters to them​

Champion stories or staff spotlights​

Shine a light on real voices.​It brings authenticity and builds emotional connection with the Sunflower.​

• Quick​: Share a short quote in your internal newsletter​
• Scaled-up​: Post one story per week on your intranet or internal chat​
• Best-in-class​: Film short video stories and launch a mini docuseries during Disability Awareness Month

Create a Sunflower intranet hub​

​A one-stop space to house all things Sunflower for your team.​It helps staff easily access resources, training and updates in one place.​

• Quick​: Use our intranet template to publish a simple info page​
• Scaled-up​: Include FAQs, videos, posters and training links​
• Best-in-class​: Build a dynamic hub with live chat, anonymous questions, stories, and future Sunflower events/training sign-ups​

Host a Sunflower day

A themed day to celebrate your commitment to inclusion.​ It creates a moment of visibility, connection and shared purpose.​

• Quick​: ​Share sunflower seeds or wear yellow​
• Scaled-up​: Host a themed event with a Sunflower table, awareness games, and snacks​
• Best-in-class​: Include seed planting, a team lunch, Sunflower-branded giveaways, and a local charity partnership or fundraiser​

Run a creative campaign or challenge

​Invite your team to creatively explore what inclusion means.​ It engages different departments and encourages personal connection

• Quick​: Ask: “What does the Sunflower mean to you?” and collect anonymous responses​
• Scaled-up​: Invite teams to submit designs, poems or digital content​
• Best-in-class​: Host a workplace-wide competition, with a judged showcase and Sunflower prize packs​

Inclusion panel or storytelling event

Create space for honest conversation with internal or external voices. It breaks stigma, builds empathy, and drives lasting cultural change.

• Quick​: ​Host a team conversation or recorded testimonial​
• Scaled-up​: Panel of internal speakers during lunch​
• Best-in-class​: High-profile internal event with speakers, live Q&A, interactive audience polling and comms campaign to support it​

Ready to launch?

Start small or go big, just start.​​

• Pick 2 or 3 ideas to begin with​
• Use the resources in your Members Area​
• Involve your people and tailor it to your culture​

We’re here to support you every step of the way​