Stadiums are full of energy and excitement for most fans. But for fans with non-visible disabilities, the same environment can feel overwhelming or isolating if the support they need isn’t recognised. 

This can impact your stadium by:

• Lowering guest satisfaction: fans leave early or feel excluded 
• Reducing dwell time: less time is spent on food, drink, and retail 
• Increasing staff workload: more time is spent managing interactions and repeated explanations 
• Damaging your reputation: negative experiences can lead to official complaints and poor word-of-mouth 

Without the Sunflower, a visible way for fans to signal they may need support, they often:

• Find it hard to find out how and where to ask for help at turnstiles, kiosks, and seating areas 
• Need to explain their situation repeatedly at every checkpoint, causing stress and delays 
• Feel overwhelmed by crowds, noise, and queues with no calm alternatives available 
• Experience misunderstandings that make them feel unseen 
• Encounter misunderstandings from staff who are unsure how to respond 

How the Sunflower makes every matchday inclusive 

The Hidden Disabilities Sunflower provides a subtle way for someone to signal that they have a non-visible disability and may need extra support, understanding, or time. By joining the Sunflower network, you empower your staff to recognise the Sunflower and respond with confidence and kindness: :

Recognise instantly, respond appropriately

Staff know what the Sunflower means and act confidently so fans don't need to repeatedly explain or to justify the support they need 

Deliver consistent service

From entry gates to concession stands, staff are trained to provide a seamless and supportive experience for all Sunflower wearers

Streamline your operations

Clear and simple processes reduce friction at checkpoints

Enhance the fan experience

Supporters can focus on enjoying the game, food, drink, and retail experiences rather than navigating barriers

Your membership includes everything you need 

Here’s how we help you support fans with non-visible disabilities at your stadium—clearly, simply, and with real impact:

1. Get onboarded easily

Access your venue’s onboarding video and a step-by-step stadium-specific guide to help you launch quickly and confidently

2. Train your team & prepare your venue

• Build confident, consistent support for fans with Sunflower training animation and unlimited group webinars for your staff

• Choose and purchase your Stadium Pack: lanyards, pin badges, stickers, and roller banners - tailored to your stadium’s capacity for a smooth launch

Showcase your commitment

• Share your inclusive pledge using our ready-to-use communications toolkit (with assets for social media, matchday screens, internal communications, and explainer videos)
• Rely on ongoing support and regular webinars to keep improving throughout the year

With these three steps, your membership makes every matchday welcoming, accessible, and truly inclusive for all.

Leading the way

CONMEBOL actively supports the Sunflower program and encourages all clubs across Latin America to become members. Trailblazing venues, like Maracanã Stadium, have trained their staff, transforming the visitor experience.

Together, CONMEBOL and pioneering venues are showing that football can be truly welcoming for everyone—building a culture where every supporter feels recognised, valued, and included.

Frequently asked questions 

Make your stadium a space for everyone 

Join the global Sunflower network and champion dignity, kindness, and understanding, one supporter at a time. 

Become a Sunflower Member

Don't let fans miss out, start today.