Aldi, one of Britain’s fastest-growing supermarkets, is supporting the Hidden Disabilities Sunflower to help provide an even better shopping experience for those with non-visible disabilities and create an even more inclusive workplace for colleagues.

Colleagues at Aldi’s more than 970 stores have undergone training around hidden disabilities and the Sunflower symbol, so they can provide even better service for customers who may need extra assistance or time when shopping.

Customers with hidden disabilities - such as autism, chronic pain, mental health conditions and mobility or speech impairments - will also be able to use the Hidden Disabilities Sunflower store finder to locate their nearest Aldi store.

Aldi colleagues across all other areas of the business have also completed the training - and have the option to wear a Sunflower badge to signal to others that they too may need additional support.

Richard Shuttleworth, Diversity and Inclusion Director at Aldi UK, said:

“We are committed to ensuring Aldi is as accessible and inclusive as possible - both to shop and work, which is why we are delighted to be able to further assist our customers and colleagues through our support of the Hidden Disabilities Sunflower.”

Paul White, CEO, Hidden Disabilities Sunflower said:

We are delighted that one of the UKs most popular supemarkets, Aldi, have joined the Hidden Disabilities Sunflower network. Grocery shopping is a basic requirement but can be challenging for a variety of reasons for people with non-visible disabilities. With such a large number of stores in the UK it means that millions of Aldi customers that choose to wear the Sunflower will feel confident that they will be offered help, understanding or just more time should they need it. It also gives Aldi a tool to open conversations and raise awareness of non-visible disabilities with employees.”

Learn more about Aldi


Is your organisation a member of the Sunflower network?

Is your place of work Sunflower friendly? If not, why not suggest they look into becoming members of the Sunflower? We provide training and assistance to help businesses recognise the Sunflower to support individuals with non-visible disabilities and become confident in providing them with additional help or assistance.

Join an impressive network of organisations so our Sunflower wearers can find you as they plan their days out:

  • add your location to the Sunflower location map
  • provide details useful for Sunflower-friendly visits
  • demonstrate how accessible you are
  • tell your story through articles
  • and even reveal your Sunflower-friendly events

Become a member of the Hidden Disabilities Sunflower network.