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The Sunflower brand guide

The Sunflower Brand system explains how to use Sunflower brand elements in a way that stays true to our brand. This system balances consistency and flexibility, making sure our brand has a strong impact across all applications. It serves as a reference for anyone communicating on behalf of the Sunflower and is regularly updated as our brand evolves.

It has been divided into eight sections for easy reference.

1. Introduction

The Sunflower brand

Introduction 

2. Visual identity

How to use our brand elements

Visual identity

3. Verbal identity

How to talk about the Sunflower

Verbal identity

4. Digital identity

The Sunflower on digital and social media 

Digital identity

5. Our Partners

Guidelines for Partners & Ambassadors

Our Partners

6. Free resources

Download complimentary brand assets

Coming soon

7. Glossary

A list of Sunflower terms

Glossary

8. Accessibility

Make your communications accessible

Accessibility

Always evolving

We welcome new ideas, so for new designs targeting your market, please get in touch with our marketing department at [email protected] for advice to ensure consistent communication. This approach helps us maintain the correct and consistent representation of our brand values across all online and offline platforms, in digital and print formats.

Please only use the brand elements listed in these guidelines, and do not use any materials from third-party sources.

 

Intended audience

The main audiences for this centre are:

  • Sunflower Business Members, Partners and Ambassadors, existing and new
  • Sunflower employees and volunteers, existing and new
  • 3rd party suppliers such as PR, marketing, print, web design and social media agencies

Use of the Sunflower brand assets

All use of the Sunflower's brand assets and the resources provided in this kit are reserved for Hidden Disabilities Sunflower. its Business Members and its Partners. The Sunflower brand elements include the Sunflower symbol, the Sunflower ally symbol, the Sunflower motto ("Making the invisible visible"), and any designs or representations that connect the Sunflower with other unique elements. It also includes any words or phrases that link to Hidden Disabilities Sunflower, such as "Official Members of the Sunflower.

All rights to the Sunflower symbol, Sunflower ally symbol and Sunflower icons are owned exclusively by Hidden Disabilities Sunflower and can only be used with prior written permission from Hidden Disabilities Sunflower.