Doha, Qatar:
Qatar Railways Company (Qatar Rail) has announced the launch of the Sunflower program across the Doha Metro and Lusail Tram networks, reinforcing its commitment to providing an inclusive and accessible travel experience for all passengers. The Sunflower program is a globally recognised initiative that uses a sunflower symbol as a discreet and voluntary way for passengers to indicate that they may have a hidden disability and could require additional support, more time, or clearer communication during their journey.
This initiative is part of Qatar Rail’s ongoing efforts to elevate customer experience across its networks, building on the successful introduction of the Best Buddies program last year, which received strong engagement and positive feedback from customers.
As a Sunflower-enabled transport network, Qatar Rail has integrated the program across key passenger touchpoints, including stations and onboard services, to ensure a consistent and supportive experience.
Customer service teams have undergone specialised training to recognise the Sunflower symbol and are well-equipped to assist passengers with hidden disabilities with empathy, professionalism, and care. This ensures that individuals who may require additional support are met with understanding and respect at every stage of their journey. Under its unifying “Every Journey Matters” umbrella, Qatar Rail continues to advance inclusive initiatives that ensure every customer can travel with dignity, confidence, and care. This approach reflects the company’s ongoing commitment to social responsibility and aligns with its ESG priorities.
Additionally, in collaboration with its service provider, RKH Qitarat company, Qatar Rail is exploring additional initiatives aimed at further enhancing accessibility and comfort for different passenger groups, as part of its ongoing journey to continuously improve the customer experience. These initiatives reflect Qatar Rail’s ambition to go beyond transport, creating a safe, inclusive, and welcoming environment where every journey truly matters.
Through the implementation of the Sunflower program, Qatar Rail remains committed to strengthening its role in promoting accessibility, inclusivity, and service excellence across the Doha Metro and Lusail Tram, contributing to a more supportive public transport system in the State of Qatar.
About Qatar Railways Company (Qatar Rail):
Qatar Railways Company (Qatar Rail) is responsible for designing and developing Qatar’s integrated railway network, established in 2011 to support the country’s vision for sustainable urban mobility. With a focus on innovation, safety, and environmental sustainability, Qatar Rail is transforming public transport across the nation in line with Qatar National Vision 2030. The Doha Metro’s state-of-the-art driverless trains and Lusail Tram’s modern design reflect the company’s commitment to modern and advanced infrastructure. Qatar Rail continues to play a pivotal role in shaping the future of mobility in the region, positioning Qatar as a leader in integrated transport solutions.
Below are the social media accounts of Qatar Rail:
Instagram: @qatarrail https://www.instagram.com/qatarrail/?hl=en
Facebook: qrc. official https://www.facebook.com/qrc.official
X (formerly Twitter): @QatarRail https://x.com/QatarRail
LinkedIn: Qatar Rail https://www.linkedin.com/company/qatarrail/
About Hidden Disabilities Sunflower:
Hidden Disabilities Sunflower is a global program supporting individuals with non-visible disabilities, conditions, and neurodivergence. Since its inception in the UK in 2016, the Sunflower program has expanded its reach worldwide, working with organizations across a diverse range of sectors, including retail, financial services, transportation (with over 285 airports in 30 countries), travel and tourism, education, healthcare, emergency services, and entertainment. The Sunflower symbol provides individuals with a discreet, voluntary way to share that they have a non-visible disability, condition, or neurodivergence and may need extra assistance, understanding, time, or space. This simple, non-verbal method empowers individuals to navigate their workplace and public spaces with greater confidence and ease, fostering a more inclusive and understanding environment. As a privately held multinational company headquartered in the UK, Hidden Disabilities Sunflower operates in numerous countries, including Australia, Belgium, Brazil, Canada, Denmark, Ireland, Latin America, the Netherlands, New Zealand, Mauritius, the UAE, the UK, and the USA. For more information, visit:hdsunflower.com