The Hidden Disabilities Sunflower program has been introduced at NEOM Bay Airport, marking the airport’s participation in a wider effort to improve accessibility and support passengers with hidden disabilities.
The Hidden Disabilities Sunflower is a globally recognized program that supports people living with non-visible disabilities, conditions, and chronic illnesses. Established in the United Kingdom in 2016, the program is now active in more than 90 countries and adopted by thousands of organizations worldwide, including more than 340 airports and 30-plus airlines. The voluntary Sunflower symbol enables individuals to discreetly indicate that they may require additional understanding, time, or support while navigating public spaces.
As part of the rollout, frontline teams across Terminals A and B have completed dedicated training to recognize the Sunflower symbol and provide appropriate assistance where needed. Sunflower lanyards and pins are available at check-in counters for passengers who wish to wear them. Passengers can collect Sunflower lanyards and related products from the check-in counters located in Terminals A and B. By joining the Sunflower program, NEOM Bay becomes the first airport in Saudi Arabia to go live with the program.
To find out more about the Sunflower at NEOM Bay Airport, click here: NEOM Bay Airport: Your Gateway to Seamless Travel
About Hidden Disabilities Sunflower
Hidden Disabilities Sunflower is a global program supporting individuals with non-visible disabilities, chronic conditions, and neurodivergence. Since its inception in the UK in 2016, the Sunflower program has expanded its reach worldwide, working with organisations across a diverse range of sectors, including retail, financial services, transportation (with over 300 airports in 30 countries), travel and tourism, education, healthcare, emergency services, and entertainment. The Sunflower symbol provides individuals with a discreet, voluntary way to share that they have a non-visible disability, chronic condition, or neurodivergence and may need extra assistance, understanding, time, or space. This simple, non-verbal method empowers individuals to navigate their workplace and public spaces with greater confidence and ease, fostering a more inclusive and understanding environment. As a privately held multinational company headquartered in the UK, Hidden Disabilities Sunflower operates in numerous countries, including Australia, Belgium, Brazil, Canada, Denmark, Ireland, Luxembourg, Latin America, the Netherlands, New Zealand, Mauritius, the UAE, the UK, and the USA. For more information, visit hdsunflower.com