Lancashire Cricket announces the launch of the Hidden Disabilities Sunflower across the Club, as part of the ongoing Red Rose Together campaign which aims to make Lancashire Cricket and Emirates Old Trafford an inclusive and welcoming environment for everybody.

The Hidden Disabilities Sunflower is for people with non-visible disabilities to voluntarily share they have a disability or condition that may not be immediately apparent.

The initiative includes lanyards and pins branded with the distinctive Sunflower symbol, which discreetly indicates that the wearer may require additional support, help or a little more time.

The displaying of the Hidden Disabilities Sunflower will help the Club to offer better support to its staff, Members, supporters, and all those visiting Emirates Old Trafford throughout the year.

Speaking about the launch of the campaign, Helen Davies, Equity, Diversity & Inclusion Lead, said:

“Here at Lancashire Cricket and Emirates Old Trafford, we are fully supportive of the Hidden Disabilities Sunflower Network, which is a great way for those in need to seek additional support.

“As part of our Red Rose Together campaign, which launched earlier this year, we are continually looking to ensure that cricket is accessible for all and that everybody feels welcome and included at our venue.

“We fully understand that not all disabilities are visible and committing to the Hidden Disabilities Sunflower network is an important step towards further inclusivity and accessibility at the Club.”


Paul White, CEO of Hidden Disabilities Sunflower, added:

“We are delighted that Lancashire Cricket has joined the global Hidden Disabilities Sunflower network. It demonstrates their commitment to inclusivity for their members and supporters. The Sunflower offers a silent communication that wearers may require additional support, time, and understanding. There are hundreds of invisible disabilities, and the Sunflower represents them all, significantly contributing to Lancashire Cricket and Emirates Old Trafford’s accessibility.”

The Sunflower is available to any Member or supporter with an invisible disability free of charge from their on-site Club shop.

Red Rose Together is Lancashire Cricket's campaign to highlight the range of the Club’s key activities with the sole aim of supporting the growth of cricket across the North-West and champion the work that is undertaken to make cricket more accessible, inclusive, and enjoyable for everyone.

Learn more about Red Rose Together initiatives, find out how you can get involved in 2024 by visiting their website - Lancashire Cricket Club - Red Rose Together



Become a Sunflower Member in six easy steps

  1. If you already have a Business account, login here. If not, register now to create your account and join the Sunflower community.
  2. Visit the Memberships section of our online shop to choose the Sunflower Membership that best suits your business. Subscribe today to start accessing exclusive benefits and resources.
  3. Schedule an onboarding call with our dedicated support team*
  4. Purchase Sunflower products to support your colleagues and customers with hidden disabilities
  5. Train your entire workforce using our Sunflower training videos*
  6. Launch and promote your Sunflower Membership to your community as well as the global Sunflower network*

*access restricted dependent on Sunflower Membership level