This guide is for you to use when sharing information about the Hidden Disabilities Sunflower with a business or organization. You don’t need to cover everything: choose what feels comfortable.

 

Talking points
What is the Hidden Disabilities Sunflower?

The Sunflower is a discreet symbol that people choose to wear to indicate they have a non-visible disability and may need a little extra support, understanding or time. 

Not everyone who wears the Sunflower will need support every time. 

What is a non-apparent disability?

A non-visible disability is a disability, condition or chronic illness that isn’t immediately obvious. Non-visible disabilities include a wide range of conditions, such as autism, anxiety, chronic pain, hearing loss, or neurological conditions.

Around 80% of disabled people have a disability that is not visible.

Disability statistics

  • There are around 1.3 billion disabled people worldwide 

  • That’s about 1 in 6 people globally

  • Disability is something that can affect anyone at any time

Why does the Sunflower matter?

Because many disabilities are not visible, people may not always receive the understanding or support they need. The Sunflower helps create calmer, more respectful, and more inclusive everyday interactions.

It also provides consistent recognition, so people don’t need to repeatedly explain their needs in different places.

What does being Sunflower-friendly mean for a business or organisation?

It means staff understand what the Sunflower represents and respond with patience and respect.

This includes:

  • Asking how they can help, rather than assuming

  • Allowing extra time when needed

  • Communicating clearly and calmly

  • Never asking what someone’s disability is

Support is always based on individual needs and what is practical in the moment.

Does the Sunflower give people preferential treatment?

No. The Sunflower does not provide guaranteed benefits, priority access, or automatic entitlements.

It supports understanding and appropriate responses, based on the situation at the time.

Where is the Sunflower used?

  • The Hidden Disabilities Sunflower began in the UK in 2016

  • It is now used in over 90 countries, including the US

  • There are 30,000+ Sunflower-friendly locations worldwide

  • 350+ airports and over 20 airlines use the Sunflower to support passengers 

It is used across sectors including retail, transport, healthcare, education, workplaces, and entertainment.

Why do businesses and organisations choose to join?

They often say it:

  • Helps customers and colleagues feel more comfortable and confident

  • Helps staff feel confident knowing how to respond

  • Demonstrates a commitment to accessibility

How can a business get involved?

Businesses and organisations can:

  • Join the Hidden Disabilities Sunflower programme

  • Provide staff with the official Sunflower training

  • Be added to the Sunflower location map so people know understanding is in place

What if I don’t know the answer to a question?

That’s okay. You can say:

“I don’t want to give you the wrong information, but I can share where you can learn more.”

Helpful reminder

You don’t need to explain everything or share personal details. Raising awareness alone is a positive step.