The North West Ambulance Service (NWAS) has proudly announced its support and membership of the Hidden Disabilities Sunflower during National Hidden Disabilities Week. The Sunflower aims to raise awareness and assist individuals with hidden disabilities that are not immediately apparent to others.

The Hidden Disabilities Sunflower is a simple yet powerful symbol that signifies that the wearer has a hidden disability or condition that may not be readily visible, such as autism, anxiety, sensory processing disorders, or chronic illnesses. By wearing the Sunflower, individuals signal to others that they may require additional support, understanding, or patience in various situations.

Director of Finance and Hidden Disabilities Champion Carolyn Wood said:

"At NWAS, we are dedicated to providing compassionate care to all members of our community. By supporting the Hidden Disabilities Sunflower, we are taking a significant step toward ensuring that those with hidden disabilities receive the assistance and respect they deserve. It is vital for us to recognise that not all disabilities are visible, and we are committed to creating a more inclusive and understanding society."


As part of NWAS's overarching strategy to enhance inclusivity and promote community support, the service is encouraging its staff and the public to be aware of the Hidden Disabilities Sunflower symbol. Their teams have received the following advice to recognise and support Sunflower wearers: 

  1. Be Patient: Understand that the person wearing the Sunflower may require extra time or assistance in various situations, such as at a hospital, supermarket, or public transportation.

  2. Offer Assistance: Politely ask if the person needs any assistance or support. Be respectful and sensitive to their preferences; some individuals may prefer not to accept help.

  3. Respect Boundaries: Respect the individual's privacy and personal space. It's essential not to pry or make assumptions about their condition.

  4. Raise Awareness: Share information about the Hidden Disabilities Sunflower with friends, family, and colleagues to increase understanding and empathy within the community.

By actively supporting the Hidden Disabilities Sunflower, NWAS aims to promote a more inclusive and compassionate society where everyone, regardless of their disabilities, can access the help and support they need.

Learn more about North West Ambulance Service by visiting their website.




Become a Sunflower Member in five easy steps

  1. Log in to your business account or if you do not have one, register here.
  2. Choose and subscribe to the Sunflower Membership that works best for your business today (available in the memberships section of our online shop)
  3. Purchase Sunflower products to support your colleagues and customers with hidden disabilities
  4. Train your entire workforce using our Sunflower training videos*
  5. Launch and promote your Sunflower Membership to your community as well as the global Sunflower network*

*access restricted dependent on Sunflower Membership level