Celebrate World ostomy day - 4 October 2025
World Ostomy Day is dedicated to raising awareness of what it means to live with an ostomy, challenging stigma and misconceptions, and showing support for ostomates around the world. Because an ostomy is often not visible, the everyday realities of those living with one can easily be misunderstood or overlooked.
At the Sunflower, we are proud to support the United Ostomy Associations of America (UOAA) in bringing greater visibility, compassion, and understanding to this community.
To mark the day, we’ve created a set of resources exclusively for our Corporate and Global Sunflower Members.
Watch the webinar
In support of World Ostomy Day (4 October 2025), we hosted a special 30-minute webinar to help Sunflower Corporate and Global Members learn more about ostomy awareness.
Now, the recording is available for you and your team to watch on demand:
Exclusively available to Corporate and Global Sunflower Members in your Sunflower account.
Learn more about ostomies
Want to prepare your team or raise awareness across your business? We’ve created an Ostomy invisible disabilities index entry to explain the condition, highlight the lived experience of ostomates, and provide guidance on how to offer understanding and support.
Sunflower personalised carbrds
Our personalised Sunflower cards allow individuals to quietly communicate what they want others to know, without needing to say a word.
These help reduce anxiety and allow ostomates to move more confidently through public and professional spaces.
Keep an eye on the Sunflower shop for the latest cards to support ostomy awareness.
Media assets
Exclusively available to download for Corporate and Global Sunflower members only in your Sunflower account here.
You will need to log into your Sunflower account before you see the ostomy assets you can download.
Download ostomy media assets here
Poster
We’ve designed a bright poster to help you mark World Ostomy Day in your workplace:
Social Media
We’ve designed a set of easy-to-use social posts and captions to help you mark World Ostomy Day on your internal comms platforms or public channels. Use them to:
- Promote awareness and inclusion
- Educate your teams
- Celebrate visibility and strength
Suggested caption:
“Ostomies can save lives, but they’re not always visible. This World Ostomy Day, we stand with the ostomate community to break stigma and show support.
#WorldOstomyDay #HiddenDisabilities #InclusionMatters”
Videos
In support of World Ostomy Day (4 October 2025), we interviewed Nate Hadlock and Keely Cat-Wells from UOAA on our Sunflower Conversations podcast. Together, we also created a 10-minute video, Living with an Ostomy, to help raise awareness and understanding of life with an ostomy.
Sunflower Conversations podcast
How to get involved
- Invite your staff to the Ostomy Awareness webinar
- Share the social posts across your organisation
- Listen together to the upcoming podcast episode
- Read and share the invisible disabilities index on ostomies
- Encourage staff and customers to explore our Sunflower cards
- Use the day to spark conversation and compassion
Together, we can help ostomates feel recognised, respected and supported, not just on World Ostomy Day, but every day.