Goodwood announces that it has become a member of the Hidden Disabilities Sunflower network. The Sunflower, which launched in 2016 and is now a recognised programme across the world, uses a sunflower as a tool for individuals to notify others of having a disability which may not be visible.  

The Sunflower can be displayed in a number of different forms, depending on the preference of the user, including as a lanyard, lapel badge, face mask or ID card. Its purpose is to inform others that the wearer may need additional help, understanding, or more time in shops, at work, on transport, or in public spaces.

This month, Goodwood has become one of Hidden Disabilities Sunflower’s latest members to not only help expand the work of the Sunflower, but to continue to provide an inclusive and safe space for the one million visitors who visit the West Sussex estate each year. By becoming a member, Goodwood has committed to:

  • Ensure our staff and volunteers with non-visible disabilities are supported and can access the help they need.
  • Provide our staff and volunteers with training to enable them to support colleagues and customers with invisible disabilities.

Liddy Swan, People & Development Director at Goodwood said:

“We are proud to be part of such a powerful initiative that supports people with non-visible disabilities. Our staff are now fully-trained to recognise the Sunflower and we hope all our guests feel welcome at Goodwood, whether that’s attending our events, dining in our restaurants or enjoying the estate year-round.”

Paul White, CEO at Hidden Disabilities Sunflower, said:

“Goodwood is a large estate offering multiple experiences for visitors and clients. Becoming a member of the Hidden Disabilities Sunflower signals that they take accessibility seriously. Individuals who have non-visible disabilities will receive an offer of help, extra time and patience, understanding and kindness – whether they are a member of staff or a visitor. Becoming Sunflower-friendly ensures that everyone feels welcomed and included.”


Learn more about Goodwood by visiting their website - Goodwood



Become a Sunflower Member in six easy steps

  1. If you already have a Business account, login here. If not, register now to create your account and join the Sunflower community.
  2. Visit the Memberships section of our online shop to choose the Sunflower Membership that best suits your business. Subscribe today to start accessing exclusive benefits and resources.
  3. Schedule an onboarding call with our dedicated support team*
  4. Purchase Sunflower products to support your colleagues and customers with hidden disabilities
  5. Train your entire workforce using our Sunflower training videos*
  6. Launch and promote your Sunflower Membership to your community as well as the global Sunflower network*

*access restricted dependent on Sunflower Membership level