We are delighted to have been named the winner of the Best Campaign at Disability Power 100 2023. The Disability Power 100 acknowledges the most influential disabled individuals in the UK, celebrating their ambition and achievements while offering vital encouragement to the leaders of tomorrow. In December 2022, on International Day of Persons with Disabilities, we set ourselves the challenge of collating enough invisible disabilities and conditions to produce the Guinness World Records™ title for the longest lanyard. With the support of our community, we gathered over 850 unique reasons why someone might choose to wear the Sunflower, highlighting the diverse range of non-visible disabilities and conditions experienced by Sunflower wearers. Each submission and condition represented one meter, resulting in a lanyard that measured 3,784.50 meters. On March 17, 2023, this lanyard was confirmed as the new record holder, as it encircled the iconic Kop end of Liverpool Football Club’s Anfield Stadium. Each meter symbolizes one of the 867 hidden disabilities, conditions, or chronic illnesses or one of the 2,917 submissions made to the campaign.