As a member of the Hidden Disabilities Sunflower program, your company can positively impact your workplace, stores and venues for individuals with non-visible disabilities. Being a Sunflower Member can benefit your company in several ways.
It could help you to:
1. Create an inclusive workplace
The Hidden Disabilities Sunflower helps to foster a culture where employees and customers feel safe sharing that they have a non-visible disability, condition, or chronic illness simply by using the Sunflower and where talk about disability isn’t avoided.
2. Increase customer loyalty
Implementing the Sunflower initiative demonstrates a company's commitment to supporting customers and employees with non-visible disabilities, conditions, or chronic illnesses. By joining the Sunflower program, businesses can better recognize and address the unique needs of these individuals, enhancing their overall experience. This inclusive approach fosters loyalty by ensuring that people with non-visible disabilities feel acknowledged, valued, and supported—especially in a society where their needs are often overlooked.
3. Enhance employee well-being and productivity
For companies focused on their employees, the Sunflower program can help attract, retain, and support a diverse workforce where employees with non-visible disabilities feel valued and acknowledged without disclosing their disabilities. This can boost job satisfaction, increase productivity, and lower absenteeism and turnover costs.
4. Strengthen your reputation as a socially responsible brand
By engaging in initiatives that empower and support individuals with non-visible disabilities, conditions and chronic illnesses, businesses can strengthen their reputation as socially responsible brands and build stronger connections with their customers and communities while making a meaningful impact.