CommBank joins the Hidden Disabilities Sunflower program
CommBank has officially joined the Hidden Disabilities Sunflower program, as part of the Bank’s ongoing commitment to deliver more inclusive products and experiences for all customers.
In September 2024, CommBank customer-facing and support teams began training to better recognise the Sunflower motif and offer appropriate levels of support if a customer needs extra time or understanding to complete their banking. The project was championed by CommBank’s Enable network and led by a colleague with a hidden disability. CommBank formally launched the program on 3 December 2024 on International Day of People with Disability.
More than one in five (21.4 per cent) Australians live with a disability.1 It is estimated over 80 per cent of people with a disability have a non-visible disability.2
CommBank staff member Fiona Herron, who has low vision, said shining a light on her hidden disability at work helped her build confidence and break a cycle of holding herself back:
I wear my Sunflower proudly every day and hope to keep raising awareness, to show our customers and colleagues that we understand and are here to support them in the way they need.
Justin Bruce, Director of HD Sunflower AUS/NZ said:
Over 12,866 CommBank employees have completed the Hidden Disabilities Sunflower training, which is one of the highest uptakes we’ve seen in Australia.
Mark Jones, Executive General Manager Customer Service Network at CommBank, said:
As Australia’s largest bank, we’re committed to designing for inclusion. We’re proud to have joined the Sunflower program and we continue to work on improving accessibility and inclusion for our customers, people and the wider community.
Our people have shared positive feedback about the use of the Hidden Disabilities Sunflower in branches, which act as a simple but discreet visible cue. We know our role is not to make assumptions, but to be guided by how our customers want to be supported.
Thank you for your incredible support, CommBank! We're thrilled to have you on board with the Hidden Disabilities Sunflower Program.