Welcome to the Sunflower launch guide

Here you will find guidance on planning the communications for a Sunflower launch. This content is just for Sunflower members, so make sure you are logged in to your account to see the resources available at your membership level

Important: Wearing the Sunflower is always voluntary No one should ever be asked why they wear the Sunflower or be questioned about their disability The Sunflower is solely intended as a tool for offering support It must never be used to influence employment decisions, alter service levels, or enable any form of discriminatory treatment

The Sunflower communications toolkit is designed to help you prepare and deliver a successful launch of the Sunflower It provides the tools and resources you need to tell your story with confidence, engage your audiences, and raise awareness across multiple channels

This toolkit is divided into two sections

Internal launch for your staff

Resources to help you introduce the Sunflower inside your organisation, build staff understanding, and prepare your teams to support customers


Internal launch guide

External launch for your clients and community

Resources to help you share your commitment publicly, educate your customers, and raise awareness across digital and physical channels


External launch guide


Choose the section that best fits your current stage, or explore both for a complete communications launch

Why make the invisible visible

The Sunflower has a positive impact on employees, organisations, and customers Here are some of the key benefits

For your employees

  • Safe and supportive environment: helps those with non-visible disabilities feel safe, welcome, and valued
  • Increased understanding: empowers everyone to be more empathetic and aware
  • Resources and training: provides tools and guidance for day-to-day inclusion
  • Opportunity for growth: fosters allyship and personal development across teams

For your organisation

  • Stronger culture: builds a reputation for genuine, inclusive values and increases awareness of non-visible disabilities
  • Wider participation: makes your space accessible to more people and fosters empathy, allyship, and support
  • Clear communication: demonstrates a proactive approach to disability inclusion, internally and externally
  • Positive social impact: reflects a commitment to improving lives and communities

For your clients and customers

  • Greater confidence: reassures customers that they are entering a space where they will be supported and respected
  • Visible commitment: shows that your organisation recognises non-visible disabilities and values inclusion
  • Better experiences: creates smoother, more positive interactions with staff who understand and are prepared to help
  • Stronger trust: builds lasting relationships by showing empathy and care for all customers