As a member of the Hidden Disabilities Sunflower program, your company can positively impact your workplace, stores and venues for individuals with non-visible disabilities. Being a Sunflower Member can benefit your company in several ways.
It could help you to:
1. Support your diversity and inclusion objectives
The Hidden Disabilities Sunflower program aims to extend diversity and inclusion initiatives, currently a top priority for companies seeking to create fair and equitable environments. The Sunflower program helps to foster a culture where employees and customers feel safe sharing that they have a non-visible disability, condition, or chronic illness simply by using the Sunflower and where talk about disability isn’t avoided.
The program aligns with broader DEI (Diversity, Equity, and Inclusion) objectives by providing support to individuals with non-visible disabilities such as autism, chronic pain, and mental health conditions.
2. Increase customer loyalty
Implementing the Sunflower program demonstrates that a company cares about its customers, especially those with non-visible disabilities, conditions, or chronic illnesses who may face challenges accessing the business. By joining the Sunflower program, companies can identify and address the needs of these customers and employees, improving their experience. This approach helps build loyalty, as people feel acknowledged and supported in a society that often overlooks their individual needs.
3. Enhance employee well-being and productivity
For companies focused on their employees, the Sunflower program can help attract, retain, and support a diverse workforce where employees with non-visible disabilities feel valued and acknowledged without disclosing their disabilities. This can boost job satisfaction, increase productivity, and lower absenteeism and turnover costs.
4. Strengthen your reputation as a socially responsible brand
Companies are increasingly expected to actively support diverse communities in today's socially conscious world. The public looks to businesses not just as providers of goods and services but also as key players in driving positive societal change. By engaging in initiatives that empower and support individuals with non-visible disabilities, conditions and chronic illnesses, businesses can strengthen their reputation as socially responsible brands and build stronger connections with their customers and communities while making a meaningful impact.