Sunflower Partners
We often collaborate with partners around the world to help bring the Sunflower to more people. Here are the guidelines to follow when you partner with us. Sunflower Partners is a carefully selected group of businesses and individuals driving change to positively impact people with non-visible disabilities in their region.
Refer to Brand Elements guidelines for general brand guidelines.
Please share any content that mentions Hidden Disabilities Sunflower with us before you publish by sending it to the our Marketing team for review.
Types of Partners
Regional Partners
Our Regional Partners exclusively represent the Sunflower in their region to support people with non-visible disabilities. Discover our Regional Partners
Brand Partners
We have alliances with brands in specific countries to promote the Sunflower locally. Discover our Brand Partners
Ambassadors
Our Sunflower Ambassadors are exceptional individuals passionate about fostering a culture of acceptance and understanding, whether in their communities, workplaces or on social media platforms. They spread awareness and knowledge about the Sunflower and non-visible disabilities, sharing personal stories and helping break down possible barriers. Discover our Ambassadors
Badges
Partners can display badges to indicate their connection with Hidden Disabilities Sunflower. Badges are available to Partners - regional, global and ambassadors
for the full year following the start of the partnership.
Global
Our Global Partner badge is the only badge that includes the name of our partner.
Regional
Our Regional Partner badge defines the country or region represented.
Ambassador
Our Ambassador badge is awarded to individuals raising awareness of the Sunflower in their country or region.
Partnering logos
We love working with other inclusive companies. We believe that working together can create a more powerful and impactful market presence. That's why we have created a logotype lockup for our partners to use on their websites and marketing materials. Our logotype lockup features both the Sunflower logo and our partner's logo side by side, symboliing the strong collaboration between our two companies. It also helps to visually identify the partnership and create brand recognition among our audiences.
With prior approval, Partners may use the Sunflower logotype lockup to display their relationship with the Sunflower. The distance between the two logos should be the width of the Sunflower symbol. The Sunflower logo should always be shown in its entirety and never altered or modified.
Partners brand guidelines
As an official Sunflower Partner, you will receive a Global, Regional Partner or Ambassador badge. Sunflower Partners must follow the Partners guidelines outlined below. Failure to comply with these guidelines shall constitute a breach of the Sunflower Partners Terms of Service.
Without prior approval, the badge cannot be used in a way that:
- may indicate that Sunflower sponsors your company or endorses any of your products, services, or information provided.
- can be reasonably interpreted to suggest editorial content has been authored by or represents the views or opinions of Sunflower personnel.
Where to use the badges
- You can add the badge to your website, other online platforms, and marketing materials to show that Sunflower recognises you as an official Partner.
- You cannot show the Sunflower Partner or Ambassador badge on any website that violates any law or regulation
- You cannot show the Sunflower Partner or Ambassador badge on any materials, such as websites, that contain or display the following:
- sexual content
- promotes gambling
- involves the sale of tobacco or alcohol to persons under 21 years of age
Appearance
- You must include your company branding if you use the Sunflower Partner or Ambassador badge on any collateral.
- You cannot remove, distort, or alter the Sunflower Partner or Ambassador badge.
- You cannot translate or localise the badge into another language.
General guidelines
- You cannot incorporate the Sunflower Partner or Ambassador badge or elements of the badge into your company logos or app/product icons.
- You cannot put the Sunflower Partner or Ambassador badge on any products or promotional items.
- You cannot display the Sunflower Partner or Ambassador badge in a manner that is, in our sole opinion, misleading, defamatory, infringing, libellous, disparaging, obscene, or otherwise objectionable to Hidden Disabilities Sunflower.
- You cannot display the Sunflower Partner or Ambassador on invoices or similar business documents.
Non-partners
We do not permit the use of our logo by individuals or companies that are not official partners because doing so may suggest an endorsement or affiliation with the Sunflower. This includes using the Sunflower logo on business cards, websites, marketing materials, or other platforms.
We appreciate the support and enthusiasm of those who are not official partners, but we ask that you refrain from using our logo without prior authorisation. Instead, we encourage individuals and companies to use the phrase "Proud to support the Sunflower" or include a link to our website when referencing our organisation. You can mention the Sunflower in plain text without needing our logo, as long as the reference is correct. For further details, please reach out to your designated Sunflower contact.
Examples of non-partner relationships include, but are not limited to, advising, consulting, or collaborating on behalf of the Sunflower.
If you want to become an official partner with the Sunflower, please contact [email protected].
Usage tips
Please review these additional tips to understand better how you can communicate the role of the Sunflower in your communications.
- The preferred reference to the program is Hidden Disabilities Sunflower.
- Do not refer to Hidden Disabilities Sunflower as a charity - it is a private company
- Truthfully and accurately refer to Hidden Disabilities Sunflower and its products and services
- Use 'Sunflower' in text to refer to the products and services
- Always capitalise the use of 'Sunflower' in these instances:
- Sunflower lanyard
- The global Sunflower network
- Sunflower-friendly venues - Use 'Hidden Disabilities Sunflower' or 'Sunflower' when referring to members of the Sunflower community. For example:
- Hidden Disabilities Sunflower Member
- Sunflower Partner
- Use less prominently than your own brand or company name unless you have a strategic partnership agreement.
Without prior approval:
- Don’t use Hidden Disabilities Sunflower brand resources in the name of your business, product, service, app, domain name, social media account or in the name of a user group, fan group, tech communities, or other business name.
- Don’t use Hidden Disabilities Sunflower logos, icons, symbols or designs.
- Don’t imply an affiliation, endorsement, sponsorship, or approval with or by Hidden Disabilities Sunflower.
- Don’t alter, animate, distort or personify Hidden Disabilities Sunflower brand assets - for instance, do not name a character Sunflower to represent Hidden Disabilities Sunflower.
- Don’t use Hidden Disabilities Sunflower Brand Resources more prominently than your own brand(s) or company name.
- Don’t use Hidden Disabilities Sunflower Brand Resources on tangible goods or packaging, including any promotional, marketing, swag, or
other items.
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