The O2 is the first arena to join the Hidden Disabilities Sunflower

The O2, the world’s most popular live entertainment, leisure and retail destination is an official member of the Hidden Disabilities Sunflower. The venue, which is the first UK arena to become a fully-fledged member of the Sunflower, is proud to reveal that its catering partner Levy UK + Ireland, and security provider G4S, have also become members, ensuring a fully accessible visitor journey throughout The O2.

The Hidden Disabilities Sunflower was launched in 2016 to encourage inclusivity, acceptance and understanding for those with disabilities, conditions or chronic illnesses that are not immediately obvious to others. Having been proud supporters of the Sunflower since 2020, The O2 will continue to work closely with Hidden Disabilities Sunflower to support visitors living with non-visible disabilities, through awareness-raising initiatives and regular staff training.


Jay Bourley, Head of Guest Experience of The O2 said:

“We’re so proud to be members of the Hidden Disabilities Sunflower, and to be the first UK arena to do so. Ensuring the accessibility of The O2 for our visitors, staff and artists is of paramount importance to us, and through our membership we will be able to provide those individuals with the support they need. Ultimately our visitors come here to be entertained, and we want that experience to be as seamless as possible from the minute they walk through the door – the Hidden Disabilities Sunflower is a key component in making that happen, and we look forward to working closely with the team there to ensure we continue evolving our staff training and onsite facilities so that we remain best in class, always.”


Visitors to The O2 who wish to voluntarily show that they have a hidden disability, can head to Guest Services desk to collect a Sunflower lanyard or pin that they can wear on their visit.


Paul White, CEO, at Hidden Disabilities Sunflower said:

“The O2 is an iconic London venue, and we are delighted that visitors with non-visible disabilities will be able to pick up a Sunflower lanyard and be met with an offer of support, understanding and patience from staff. The venue hosts world-acclaimed performers and entertainers, as well as being a shopping destination and visitor attraction. Sunflower wearers can continue to enjoy all that The O2 has to offer because the visitor experience has become more inclusive and Sunflower friendly."


Accessibility is one of the core principles that sits under The O2’s wider CSR platform, Good Vibes All Round – an initiative established to underpin the venue’s work across four key pillars: sustainability, accessibility, charity, and community. This membership is just one of the steps The O2 is taking to make the venue truly accessible to all, in addition to the venue recently launching Sensory Bags, designed to help stimulate and engage users with sensory sensitivities.

 Learn more about The O2  by visiting their website.



Become a Sunflower Member in five easy steps

  1. Log in to your business account or if you do not have one, register here.
  2. Choose and subscribe to the Sunflower Membership that works best for your business today (available in the memberships section of our online shop)
  3. Purchase Sunflower products to support your colleagues and customers with hidden disabilities
  4. Train your entire workforce using our Sunflower training videos*
  5. Launch and promote your Sunflower Membership to your community as well as the global Sunflower network*

*access restricted dependent on Sunflower Membership level